If you haven’t already explored Instagram stories, now might be a great time to start experimenting.

  • Use Instagram Stories to share snippets from your day as a real estate agent. This can be a tool to let your personality really shine through, or give an up-close-and-personal look at your listings or community. Keep in mind these stories disappear after 24 hours!
  • Instagram stories can be made up of different media. Images, videos, or special videos like boomerangs, fast-forward or slow-motion videos can all be shared, so mix it up!
  • Use Instagram Stories to enhance the content you’re already posting on your page. If you just shared a few teasers of your new listing, share a short video that gives some context. If you’re dropping off a present for a client, you can share a video of what you got, why, and then their joy at receiving it.
  • Be creative! Watch what other movers and shakers in the industry and beyond are doing with their Instagram Stories and steal and modify what you like. People are creating innovative new ways to share through social media tools every day, so pay attention and try new things.

Instagram Stories 7-Day Posting Example (24-hour posting window)

Monday : Connecting with Past clients (dropping off a gift, helping them settle into their new home, attending an event together, etc.)’

Tuesday: Listing teaser (Tease a few photos from, or a mini-tour of a listing coming soon)

Wednesday: Local Expert (demonstrate your knowledge by showing some things you look for when browsing homes, show off some of your favorites spots in a neighborhood you have a listing in, show off how many KW signs are in the area, etc.)

Thursday: New listing tour (Get a sneak peek of a listing while it’s getting ready for an open house, or more photos from the MLS)

Friday: Connecting with Past clients (dropping off a gift, helping them settle into their new home, attending an event together, etc.)

Saturday: Open house tour before buyers arrive.

Sunday: Local Expert (demonstrate your knowledge by showing some things you look for when browsing homes, show off some of your favorites spots in a neighborhood you have a listing in, show off how many KW signs are in the area, etc.)